Virtual Minds “Media Manager” is a solution that digitalizes linear TV advertising by integrating digital processes (CPM, RTB, private deals, real-time audience, etc.). The aim is to create a hybrid advertising environment that combines the advantages of traditional television with those of digital advertising, while ensuring brand safety and maintaining standard models such as GRP.
Virtual Minds enables advertisers to reach targeted audiences across multiple channels (linear TV, CTV, segmented TV) via a single platform. Following successful launches with RTL and ProSiebenSat.1 in Germany, and TV-Load in Austria, the solution is now being rolled out internationally, notably in France (with Michel Juvillier) and the UK (with Hossein Houssaini).
OFFERS / SOLUTIONS
Media Manager
Premium customer portfolio - All Top 10 publishers and Top 5 media agencies in Germany
+ 200 employees in 6 locations
Unique technology suite with a dual strategy - stand-alone technologies and integrated solutions
Strict compliance with European data protection regulations (RGPD / ePrivacy / Privacy Protection)
Hosted in Germany - 3 ISO-certified data centers, energy from 100% renewable sources
