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Alliance Gravity Data Media


On July 4, 2017, 20 media publishers, e-commerce platforms, and local media decided to join forces for the pooling and commercialization of their data through an innovative platform. The exclusive value proposition of this initiative aims to become a reference in the market. Gravity enables all advertisers and their advisors to benefit from a diverse range of data segments to execute programmatic digital campaigns across all formats and devices, with the assurance of a premium, secure, and transparent media environment. Gravity embodies the commitment of major French players to create a common dynamic to strengthen their positions within the advertising market. A very rich and diversified data value proposition includes sociodemographic, socioprofessional, living places, life moments, types of habitat, interests, intentions, purchases, movements, etc. A media value proposition transparently bringing together a range of formats from sites and applications of the groups within this alliance. Together, these groups reach a critical size in terms of data and audience: 53% daily reach, 2 billion events processed each month, and more than 150 media brands united.

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