In the last few years, the online advertising sector has become increasingly complex with a multitude of players, technical innovations and constraints that are constantly changing. Even though this is not their core business, publishers and Sales Houses are finding it ever more difficult to effectively optimise their advertising revenues.
It’s from this observation that Opti Digital was founded.
Our mission? To help publishers take back control over their monetisation and reach their full advertising potential. We work closely with publishers and Sales Houses to better manage their inventory and maximise their revenues on Web, AMP and mobile applications.
We offer 360º support through:
- Powerful and agile stack
- Expertise in AdServing and programmatic
- Strategic recommendations and frequent A/B tests
- Centralised business intelligence tool, which measures campaign performances and provides a deep ad revenue analysis.
"If you can't measure it, you can't improve it" - Peter Drucker.
This is our motto at Opti Digital: data is at the heart of our business and is essential for us to help publishers and Sales House make better decisions for their advertising strategy.
Today, Opti Digital has a team of 15 experts across France, Spain and Poland and supports about fifty clients who all-together operate on more than 130 media including: Futura, Slate, Betaseries, Psychologies, Entre Particuliers, Numerama, Wamiz…
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