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POSITIONING Founded in 2016 in Bordeaux, Poool is The Membership and Subscription Suite to provide digital content creators with the tools needed to convert, manage and retain their registered members and subscribers. With over 130 clients in 10 countries around the world, Poool’s proudly providing this technology to: • Pure-player medias: Future, Gamekult, Le Petit Journal, Planet, CultureBiz, Les Numériques… • Brands: Boursorama, My French Startup, Gerbeaud… • Broadcasters: Euronews, RTL Belgium • Digital publishers: ELLE Magazine France, Le Point, Jeune Afrique (including The Africa Report), Nice Matin, Challenges, Lagardère News, Centre France, Prisma Media (including Harvard Business Review)... • Medias around the world: What Doctors Don’t Tell You (U.K.), Neos Kosmos (Australia), Sinar Harian (Malasia), Diari Ara (Uraguay), Tageblatt (Luxembourg), Takurcitee (Slovakia)... Our team is currently made up of 40 employees, split between our offices in Bordeaux and Paris. OFFERS / SOLUTIONS The Membership & Subscription Suite. The simple, all-in-one audience conversion, management & retention platform to turn content into business. The Membership & Subscription Suite is made up of 4 complementary products: • Poool Access : Access is the Audience Conversion Platform for Content Creators to convert anonymous users into leads, members and subscribers — using Cookie Walls, Registration Walls and Paywalls, in order to increase Revenue per User (ARPU). • Poool Subscribe: Subscribe is a low-code subscription management platform that allows publishers to create offers, build landing pages, configure forms, payment and additional steps as well as manage their subscribers, all without the need for tech support. • Poool Connect: Connect is a SSO and membership management solution for publishers to build a community of registered users. • Poool Engage : Engage provides a collection of on- and off-site widgets to engage members and subscribers (anti-churn actions), giving marketing teams complete autonomy in their retention strategies. Poool’s technical vision is all about: • Flexibility, to adapt to our client’s strategy • Open to your ecosystem of tools • Simple to use, for marketing autonomy from tech NEWS - Poool vs in-house paywall: Why choose Poool over an in-house solution? - How EBRA group optimized their subscription conversion rates across all 9 brands thanks to Poool - Poool launches “The Audiencers”, a new B2B media for digital publishing and brand publishing professionals - Poool announces €4 million fundraising for The Membership & Subscription Suite KEY FIGURES Poool's impact on our client’s bottom line is high, fast and continuous: • x2 logged-in traffic in 5 months • 200% increase conversion rate and • +9 pts cookie-consent rate won back in 5 weeks. Company adress : 18 rue de Londres 75009 Paris Phone + Fax : Marion Wyss : +33 6 88 64 65 60 Website : https://poool.tech Contact : Madeleine White, Head of International email + direct phone line : madeleine@poool.tech

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