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oKube (Smart Traffik)


POSITIONING oKube is the first French solution combining measurement, attribution and targeting that allows brands, agencies and advertising networks to determine the most effective media campaigns and increase their online and in-store revenues. Launched in 2020 by Smart Traffik, a company that has been specializing in web-to-store for more than 10 years, oKube uses its proprietary technology, the ID Graph, to reconcile online and offline data from all activated levers for a 360 view of the customer journey. For more information, visit www.okube-attribution.com. OFFERS / SOLUTIONS Measurement: Reconcile your data and get detailed reporting on the performance of your media campaigns and its key KPIs. Easily measure point-of-sale uplift and incremental online and/or in-store revenue. Attribution / contribution: Use algorithmic attribution models to discover which levers convert and how they contribute to the marketing mix. Optimize your budgets, your performance and consolidate your data. Make better decisions: spend better to earn more. Targeting: Face the end of third-party cookies and use the full power of Graph ID (+40M IDs) to target the right people at the right time. Create new audience segments based on visit behaviors and web-to-store path studies. NEWS oKube launches its new Lokube app that allows the store manager to easily visualize the store's traffic performance on his smartphone. Several statistics are available and updated in real time such as : The number of unique visitors Visit sessions Time spent at the point of sale Frequency of visits KEY FIGURES 40 employees +100 client brands +2500 measured points of sale +275 M impressions per month measured. CONTACT Phone  : 01 46 55 55 24 Contact : Ilona Mateus, Marketing and Communication Officer imateus@smart-traffik.io ; 0617345528

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